Yoreevo’s mission, simply put, is to save you money while delivering great service.

We don’t believe customers should have to overpay for great service, and we don’t believe a broker should average $60,000 in commission on every NYC transaction. We are taking on entrenched industry standards to make NYC real estate more affordable.

Yoreevo is taking a fresh look at what a real estate brokerage should be. We’re reinventing the model and integrating technology at every step to operate much more efficiently.

The result? We’re able to operate significantly more efficiently and offer full service representation at a fraction of the price.

Meet the Team

Photo of James McGrath, Yoreevo Co-Founder

James McGrath

As a financial analyst, most recently at Citadel, James saw complacent industries disrupted by new business models and technologies. He joined Yoreevo to bring both to real estate and lower costs for consumers.


Photo of Leon Goldfeld, Co-Founder of Yoreevo

Leon Goldfeld

Leon worked in consulting and finance before leaving Midtown’s skyscrapers to develop his own proprietary trading system over the last few years. He’s now applying that innovative spirit to the real estate industry at Yoreevo.


Photo of Adam Bensimon, Yoreevo Co-Founder

Adam Bensimon

Adam has 9 years of experience in NYC real estate, assisting clients in both rentals and sales. He’s seen firsthand the many ways the process can be improved and is applying that knowledge to Yoreevo.


Photo of Ali Shulman, Yoreevo real estate agent

Ali Shulman

Ali studied real estate at Lehigh University, then worked as a business analyst in the FinTech industry. Prior to joining Yoreevo, Ali handled many transactions, in addition to working in client services and project management. She brings client-focused skills and a lifelong passion for real estate to Yoreevo – helping clients find, negotiate and close real estate transactions.


Our Values


We put all our cards on the table. On every deal, our clients know how much they’re saving and how much we’re making. Our valuations are data-driven and shared in full detail.  If you ever have a question, we have an answer! We’re an open book!

Customer First

We put our customers first to ensure not just a successful transaction but a client for life. If you are not thrilled with your experience, we aren’t doing our job.


Real estate brokers have operated in the same way for decades. Yoreevo has taken a fresh look to  reduce waste and increase efficiency from the start to finish. The result? Savings for you with no compromise.

Buyers receive full-service representation and up to 2% commission rebates.
Sellers pay just a 1% listing fee for a dedicated Yoreevo agent and end-to-end service.

Ready to learn more?

Call Us Now